Here are a few rules you can follow as you think about what to put on a business card.

•  Short, sweet, and simple. A card provides limited space to make a good and lasting impression. Only show the most important contact information and make the text readable. Your logo should stand out but not take up all the space.
•  Keep your clients in mind. While a standard business card is easy to give out and receive, the design itself should showcase what you can do. Create a look that appeals to your customers.
•  Take calculated risks. Whether you’re an industry veteran or a start up success, your company can’t risk fading into the background. Add an extra feature such as an embossed text or pick your own custom shape.